Proving Statements

You will plant something with your lead and answer that on your closing line. The lead will help the client decide if they want to read the ad further. That means your ad is a success if its recipient get to the closing line part.

And that is the pressure that lies on the proving statements. Your clients have gone that far. But they still have the option to put the ad down if they find it full of crap. So do not fall on this trap. Let your proving statements prove that you have good products. Let it make a mark and leave a positive impression enough for the client to read all through the closing line.

Proving Statements
It is given that your clients are holding your ad. That means that they are not really expecting that you will say anything bad about your own business. You won’t use offset printing for your materials if you will only ruin them by your words.http://chinaprinting-image.com/