In creating a brochure, you have to know its basic parts so you can come
up with a cost-effective, successful tool for advertising. There are a
lot of types of brochures that you can choose from. There are different
sizes, colors, and even textures. Price range also differs, depending on
the size of the brochure, the paper used, and so on. The brochure’s
folds also play an important role on its appearance and overall impact.
The first step in making a brochure is to identify and understand your
target market. When you already know your target market, it is easier to
find appropriate colors and words to use, before you start to print
brochures. Children usually favor the ones that are easy-to-read with
lots of pictures, while adults would prefer those that are
straightforward and informative ones. The usage of striking images and
color tones can liven up the brochure, no matter what age group you are
targeting.
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